Membership in the SD Association Ensures Accessibility to Engage in Standards Development for Embedded Technology Critical in Today’s Smart Phones, Set Top Boxes and TVs

By Tom Fedro

Over the last few years, demand for cross-platform drivers has exploded with the proliferation of Smart Devices like Smart Phones, Smart Set Top Boxes and Smart TVs.  And, more importantly, the trend shows no evidence of slowing down. As such, software developers involved in the technology that is critical to these devices should be an active member of the SD Association.

Another important aspect of membership is to providing validity of the developer’s commitment to meeting industry standards across the SD card industry to its OEM partners. SD standards apply to a wide range of peripheral consumer electronics beyond Smart Devices; they also apply to storage media for mobile phones, digital audio players, car navigation systems and electronic books. Technology like Paragon’s embedded exFAT, NTFS and HFS+ for Android and Linux driver technology enables compatibility for mobile devices across a variety of operating systems i.e., Windows™, Mac, Linux, Android™, etc.

Cross-Platform Drivers Ensure Read/Write Operability

OEMs use of SD card technology continues to expand as the consumer electronics device markets cross boundaries and merge. For example, Smart TVs have SD card readers so that consumers can view videos and photos over their televisions without the need of a cable to connect the device to the TV.

Consumers expect their Smart devices to recognize external media regardless of its operating system and to perform at full speed, allowing recording and playback for full HD and 3D video content. Exhibiting industry leadership by actively participating in the SD Association not only ensures that you are at the top of your game, but also lends assurance to OEMs that your products provides compatibility and integrity of the consumer’s stored data –a critical OEM requirement.

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